The Winter Fancy Food Show
Jan 11-13, 2026 | San Diego, CA
The Winter Fancy Food Show 2026, now rebranded as Winter FancyFaire, will take place from January 11-13, 2026, at the San Diego Convention Center in San Diego, California. Organized by the Specialty Food Association (SFA), this event marks a significant evolution in the trade show format, emphasizing innovation, interactivity, and immersive experiences.
Key Features of Winter FancyFaire 2026:
Focus on Innovation: The event will highlight first-to-market opportunities and showcase cutting-edge trends in the specialty food and beverage industry.
Expanded Format: Beyond the convention center, the show will create a "culinary campus" that integrates local retail and culinary scenes for a more immersive experience.
Networking Opportunities: Attendees will connect with buyers, distributors, and retailers, fostering valuable business relationships.
Interactive Experiences:
Tasting Pavilion featuring a variety of global flavors, cooking demonstrations and educational seminars.
Prestigious award ceremonies, including the celebration of the 2025-26 sofi™ Award winners.
Target Audience: The show is open exclusively to qualified members of the specialty food trade, industry affiliates, and media.
Transition from Winter Fancy Food Show:
The Winter FancyFaire replaces the traditional Winter Fancy Food Show, which concluded in 2025. This change reflects SFA's response to evolving industry needs and consumer expectations, particularly those of Millennials and Gen Z attendees who prioritize experiential product discovery and trendspotting.
The event is a must-attend for food professionals seeking to explore innovative products, gain insights into emerging trends, and expand their business networks. Following its debut in San Diego, the Winter FancyFaire will move to San Francisco in 2027.
